|Courtesy of Tracy Coffland||
Midwest Edition Electronic Newsletter
|Calendar||Questions & Comments||Contact Information|
|Merchandising/Business Operations||Cattle||Companion Animal||Horse|
February 19, 2007
Volume 2, Number 2
“REACH” & “BETTER ANIMALS” – By now, you should have
heard all about these new and exciting programs. They are two great programs
designed to help drive our LOLPF Cattle and Lifestyle Feed business in the
future. As a retailer, you will continue to hear more and more about the
promotions and events that will be tied to each specific program. By enrolling,
you will be a part of the LOLPF Cattle and Lifestyle promotions and events and
receive training materials. If you have any questions about “Reach” & “Better
Animals,” please let me know.
Listed below are upcoming shows we will be attending and where we will have display areas. Please let me know if you will be available to help with any of these shows as it takes lots of manpower at each event.
Iowa Beef Expo (Des Moines) Feb. 12 – 17
Nebraska Cattlemen’s Classic (Kearney) Feb. 20 - 24
Iowa Deer Classic (Des Moines) March 2, 3, 4
Nebraska Horse Fair (Lincoln) March 9, 10, 11
Iowa Horse Fair (Des Moines) March 30, 31 & April 1
HOW season is just beginning this month – it is time to begin concentrating on horse feed sales. Also, don’t forget about your Show Feed business – Lamb Starters, Pig Starters and Cattle Growers and Finishers – it’s selling time for those products!
Account Specialist, Lifestyle Feeds
Land O'Lakes Purina Feed
June 13-15 SHOW FEED VIP EVENT; Longview Nutrition Center, Gray
Summit, MO. Hurry, space is limited!
See Honor section in newsletter for details!
Selling Techniques -- The Closing Checklist
Some interesting selling points by JustSell.Com are worth considering when making a sale. Some good points to ask yourself and some action-oriented closing statements are worth reviewing from time to time. Consider these points and closing statements -- Click Here to view
Retail Development, Land O'Lakes Purina Feed
Spring Mineral Considerations
This spring, beef producers will be faced with the annual problem of either Milk Fever or Grass Tetany. These problems can typically be handled with some proper mineral supplementation. Click Here to view article on how to deal with these issues.
NEW Equine Merit® Ad Will Be In Publications March, April and May
The new Equine Merit® ad will be out in March and will run through the month of May. As a special thank you for being the top sellers, the top 32 Equine Merit® retailers are featured in the ad. Click Here to see if your name is in the ad. This advertisement will run in the following publications, and the ad slicks will be available for your use. Go to the Marketing Resource Library on Ag2Ag to download.
Today's Horse - Circulation 6,500 per month in SD and NE
Horse Power - Circulation 22,500 per month in IA, IL, MN, WI, ND, SD, IN, MI, KS, NE and MO
Horse'n Around - Circulation 18,500 per month in MN, WI, IA, SD, and N. IL
Horse and Family - Circulation 10,000 per month in MN and E. WI
The Sentinel - Circulation 20,000 per month in IL, WI, IN and MI
WI Horseman's News (March and April ONLY) - Circulation 8,500 per month in WI and some IL/MN
Reach Promotional Marketing Program - Equine Merit®
Frequent Buyer Club
Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition. Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product. After ten punches, they receive their eleventh purchase free and then simply turn in their completed card for a new one. Click Here to go to Frequent Buyer Cards on our Lake Country Feed website. The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.
Send in Coupons -- Equine Merit® Winterize Your Horse 2006
Remember to send your coupons for Winterize Your Horse to CMS Services for reimbursement. The postmark must be no later than 2/28/07.
Why We Mourn Barbaro
Some great insight into this famous thoroughbred by Jeff Neumann -- Click Here
Special on Merial Cattle and Equine products through March 23, 2007 when you order through Heritage Trading Company. An 8% discount plus an additional 2% discount when you buy now. Click Here for details.
Achieve™ Pet Food Frequent Buyers Card
Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition. Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product. After purchasing 6 bags, they receive their 7th bag FREE. When the card is fully punched, you simply the completed card for a new one and then simply turn in their completed card for a new one. The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.
Grow Your Show Feed Business!
If you are interested in growing your Show Feed business, here is a great way to get started: Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO June 13-15. This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders. For more details, contact your Land O'Lakes Purina Feed sales representative. Hurry! Space is limited! Click Here to view or print detailed flyer.
2007 Honor™ Chick Days / Show Feed Kits
Honor™ Chick Days/Show Feed Kits Promotion schedule begins February 26th and runs through April 27th -- all plants are on a different schedule. Plant schedules run 25 shipping days. Click Here to view Plant Promotional Schedules. Click Here to view promotion details
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Feed Co-Op Electronic
10715 Kahlmeyer Dr.
St. Louis, MO 63132
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