Courtesy of Shelley Tidaback  
       Midwest Edition Electronic Newsletter
 
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Merchandising/Business Operations Cattle   Companion Animal Horse

February 19, 2007
Volume 2, Number 2

Here it is February already, before you know it we will have winter behind us. Those of us that attended the Phoenix EXPO had a nice break from the cold weather as the daytime temperature was in the 80's! Dealers that attended the seminars thought they were the best yet. Next February the spring EXPO is going to be in Palm Springs so if you missed out on the Phoenix EXPO you will have a chance to get in on nice weather and hot deals next February.

Your stores should be stocked for calving and lambing season. Daylight savings time starts on March 11, just think it is almost spring!!

Shelley
Shelley Tidaback
Land O'Lakes Purina Feed

(406) 939-1101
E-Mail:  sjtidaback@landolakes.com


Calendar:

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                      See Honor section in newsletter for details!

Selling Techniques -- The Closing Checklist

Some interesting selling points by JustSell.Com are worth considering when making a sale.  Some good points to ask yourself and some action-oriented closing statements are worth reviewing from time to time.  Consider these points and closing statements --  Click Here to view

Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
     E-Mail:  phomb@landolakes.com

Spring Mineral Considerations

This spring, beef producers will be faced with the annual problem of either Milk Fever or Grass Tetany.  These problems can typically be handled with some proper mineral supplementation.  Click Here to view article on how to deal with these issues.




NEW Equine Merit® Ad Will Be In Publications March, April and May

The new Equine Merit® ad will be out in March and will run through the month of May.  As a special thank you for being the top sellers, the top 32 Equine Merit® retailers are featured in the ad.  Click Here to see if your name is in the ad.  This advertisement will run in the following publications, and the ad slicks will be available for your use.  Go to the Marketing Resource Library on Ag2Ag to download.

            Today's Horse - Circulation 6,500 per month in SD and NE

            Horse Power - Circulation 22,500 per month in IA, IL, MN, WI, ND, SD, IN, MI, KS, NE and MO

            Horse'n Around - Circulation 18,500 per month in MN, WI, IA, SD, and N. IL

            Horse and Family - Circulation 10,000 per month in MN and E. WI

            The Sentinel - Circulation 20,000 per month in IL, WI, IN and MI

            WI Horseman's News (March and April ONLY) - Circulation 8,500 per month in WI and some IL/MN

Reach Promotional Marketing Program - Equine Merit® Frequent Buyer Club

Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition.  Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product.  After ten punches, they receive their eleventh purchase free and then simply turn in their completed card for a new one.  Click Here to go to Frequent Buyer Cards on our Lake Country Feed website.  The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.

Send in Coupons -- Equine Merit® Winterize Your Horse 2006

Remember to send your coupons for Winterize Your Horse to CMS Services for reimbursement.  The postmark must be no later than 2/28/07.

Why We Mourn Barbaro

Some great insight into this famous thoroughbred by Jeff Neumann -- Click Here

Heritage Trading

Special on Merial Cattle and Equine products through March 23, 2007 when you order through Heritage Trading Company.  An 8% discount plus an additional 2% discount when you buy now.  Click Here for details.

Achieve™ Pet Food Frequent Buyers Card

Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition.  Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product.  After purchasing 6 bags, they receive their 7th bag FREE.  When the card is fully punched, you simply the completed card for a new one and then simply turn in their completed card for a new one.  The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.

Grow Your Show Feed Business!

If you are interested in growing your Show Feed business, here is a great way to get started:  Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO June 13-15.  This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders.  For more details, contact your Land O'Lakes Purina Feed sales representative.  Hurry!  Space is limited!    Click Here to view or print detailed flyer.

2007 Honor™ Chick Days / Show Feed Kits

HonorChick Days/Show Feed Kits Promotion schedule begins February 26th and runs through April 27th -- all plants are on a different schedule.  Plant schedules run 25 shipping days.  Click Here to view Plant Promotional SchedulesClick Here to view promotion details


Useful Web Sites


Questions & Comments:

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Contact Information:

To submit any suggestions or information you would like us to consider for publication on our website or in this newsletter, e-mail your information to associate editor, Joann.Riggs@FeedDealer.com We would love to hear any questions or comments you might have for providing useful and informative material for you.

Feed Co-Op Electronic Newsletter
10715 Kahlmeyer Dr.
St. Louis, MO  63132


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