Courtesy of Shelley Tidaback  
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Merchandising/Business Operations Cattle   Companion Animal Horse

September 18, 2006
Volume 1, Number 5

Wow, where did summer go? Winners of our Summer Growth Challenge are J & S Feeds, North Country Mercantile and Williston Saddlery, congratulations, great job! Reserve October 11 for a dealer meeting, more details will be coming your way soon. After just returning from the EXPO in St. Paul hopefully you are rejuvenated and ready for a great Fall season.

Shelley
Shelley Tidaback
Land O'Lakes Purina Feed

(406) 939-1101
E-Mail:  sjtidaback@landolakes.com


Calendar

Oct. 2  RFD-TV MONDAY NIGHT LIVE - Land O'Lakes Feed Cattle PhD's will discuss feeding innovations from the Longview animal
            Nutrition Center beef facilities.  Be sure to tune in!  Starting at 8:00 pm (Eastern time).  (Click Here to view stations airing and future planned shows)

Oct. 21-22   SAM POWELL 2-DAY RIDING CLINIC, "TEACHING BY ASKING" - American Legacy Stables, Omaha, NE
                    (See details in Horse section below)

       

Getting The Most From Your End Caps

Studies have shown that if every gondola has an end cap, you are increasing exposure to products by 400%. Using end caps and manufacturer-provided displays is an effective way to have a silent salesperson in your store. It’s a great way to introduce new products, reintroduce old products, showcase a “Hot Buy” or simply create an impulse buy. Here are some tips for effective use and management your end caps!

(Click Here for End Cap Tips!)

Proven Winner! - Suggested End cap!  Happy Hound Biscuits have been a tried and true hit. They offer great packaging in the clear plastic
bags or bulk display boxes. A store manager that I work with recently commented on how the “Happy Hound Biscuits” had really taken off with his end cap display. He also liked the fact that compared to the other brand of biscuits that he was selling, Happy Hound Biscuits have better packaging and the price is right!

Remember!  Consumers like to shop in a fun and friendly environment!

We appreciate your animal feed business!

Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
 E-Mail:  phomb@landolakes.com

Bovatec and Aureomycin Feed Additives

Recently, the Food and Drug Administration granted approval for the combination of two feed additives, Bovatec and Aureomycin to be fed simultaneously.

(Click Here for more information on these Feed Additives)

Finish Strong!

Make sure you feed IGR mineral through the season. The success of your fly control program next year depends on finishing completely through the season this fall. RangeLand minerals containing Altosid (IGR) should be fed for thirty days AFTER a killing frost. This will ensure that the adult population is minimized and egg populations are as low as possible. If we stop feeding IGR too early in the season, there is a late season increase in the adult population that quickly laid eggs. Their eggs over winter and are ready to establish fly populations next spring. All that can be avoided by extending the Altosid feeding period just thirty more days this fall. Net result: Better fly control early next season.

Fly control through Altosid is available in several RangeLand Mineral products and has become the easiest, most effective and economical war of controlling flies for cattle producers.

Cattle VIP Meeting and Educational Forum

A spring Cattle VIP Meeting at Longview Research Center proved a valuable trip for a cattle customer.  Read this interesting article by Evan Rayl that was published in a recent issue of Livestock Plus Inc. magazine.  (Click Here to view article

Heritage Trading Company - Cattle Products

Click Here to view promotional features on Cattle Products featured by Heritage Trading Company.  Orders can be placed by calling 888-669-6050
(opt. 3) or visit their website at www.heritage-trading.com.

Honor Roll Highlights

Our Honor Roll continues to grow!  2006 has been an unprecedented year for Honor Show Lamb and Show Pig products. 
(Click Here for highlights of some of our victories)

2006 Honor Winners List/Pics

Lists of  Honor State Fair winners continue to come in!  Iowa State Fair: Grand 4-H Market Hog, Res Grand FFA Market Hog, Grand FFA Market Lamb.  Also, Honor fed the Grand Champion Market Lamb at the South Dakota State Fair.  (Click Here to view a listing of our Honor winners)
(Click Here to view Honor winner picture)

Registering for Honor Roll Program

If one of your customers had a Grand or Reserve Champion that was fed one of the qualifying Honor Show Feed products, they are eligible for an "Honor Roll" Award.  Go to www.honorrollawards.com for more information or to go directly to registration form Click Here.  All entries are due no later than 60 days after the qualifying show.

RFD-TV To Host Land O'Lakes Purina Feed Nutritionists and Vets

LOL Purina Feed offers free advice on feeding your horse for longevity on September 18th!  Be sure to turn in to this program!  Three members of the horse technical team will provide information on how to provide optimal nutrition to your horse at every life stage.  There will also be a call-in question and answer session.  (Click here for September 18th show details)   (Click here to view stations airing and future planned shows)

Sam Powell Horsemanship Clinic

Influential Sam Powell will be conducting a horsemanship clinic in the Omaha area on October 21st & 22nd -- "Teaching By Asking."  This is a 2-Day Riding Clinic conducted at American Legacy Stables in Omaha, NE.  For reservations, contact Chris Ludlow (816) 918-8945. 

(Click Here to view detailed flyer)




Pet Food Price Increase

Due to the continued rise in energy, transportation and other related costs -- there will be a price increase on PMI Nutrition, Achieve, Crossroads, Exclusive and Country Acres pet foods on October 2, 2006.

Achieve Pet Foods -- It Costs No More To Feed The Best!

Have your customers switch to Achieve for a healthier dog in just 30 days!  Achieve is so calorie dense, you can feed as much as 20% less than other products and still deliver 100% of the nutrients a dog needs.  (Click Here to see some sample numbers of cost/month versus a competitive brand)

Body condition influences everything in a dog's life.  Charting results will allow our customers to start to see a difference in as little as 30 days.
(Click Here for charting information in evaluating a dog's body condition)

Honor™ Goat Blend R80

This product is a 36% protein concentrate that can be mixed with grains to create a variety of protein and energy options.  Fortified with high levels of required nutrients for optimal performance, it is a pelleted feed form perfect for growing and finishing meat-type goats.  (Click Here for detailed product information)


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