Courtesy of Lee Healy      
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Merchandising/Business Operations Cattle   Companion Animal Horse

May 22, 2007
Volume 2, Number 5

Summer can be an exciting time, spending time with family: “June weddings”, vacations, golf or fishing afternoons, and baseball games. I encourage you to take time with family, friends, or just to refresh yourself with some “quality time” and doing something you enjoy!

Producers of all livestock also like to take time to be with their loved ones – their companions. As rural America is changing, I encourage each of you to examine your trade area and see what is different now compared to 5 years ago and how you have or have not adapted to the change. Land O' Lakes Purina Feeds, LLC has changed as well with many new product introductions, new marketing programs, and they are also looking at new distribution centers to better provide you quality products in a timely fashion.

Have a safe summer, enjoy the family, and take time to contact the new members in your trade area that also enjoy their companions. Hold a meeting, sponsor an event, build a display of new products, be willing to be creative and reap the rewards!

Good selling!

Lee Healy
Land O'Lakes Purina Feed



St. Louis, MO  Click Here for detailed agenda.

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                      See Honor section in newsletter for details!

August 21-23   RETAIL SOLUTIONS EXPO, Nashville Convention Center, Nashville, TN.   Registration Deadline:
                August 3, 2007.  Expo & Conference, $75; Expo Only, $25.  Reserve your room early!  Click Here for details!

September 10-12   RETAIL SOLUTIONS EXPO, San Antonio Convention Center, San Antonio, TX.  Registration Deadline: 
                August 27, 2007.  Expo & Conference, $75; Expo Only, $25.  Reserve your room early!  Click Here for details!



Red Flannel™ Arriving!

This line is starting to arrive from our plants as we deplete the inventory of our traditional PMI Nutrition products.  The excitement for this new Red Flannel™ line continues to grow! 

Red Flannel™ Stocking Promotion/FREE Promotional Materials:  The introductory offer runs May 14th through June 30th.  Click Here to view details on stocking promotion.  Click Here to view/print Red Flannel™ Order Form. 

And . . . Red Flannel™ is now on the website.  Take a look!

For a quick review of the eight formulas available and what each can do for your customers' pets, Click Here.  Remember, when customers transition their pets from Achieve Pet Food to Red Flannel™ Pet Food, they need to do so gradually over a 7 to 10-day period to avoid any digestive upsets.  The linked file that follows should provide a guide for you to find the Red Flannel™ pet food formula to transition to from Achieve.   Click Here to view product transition information.

Things We Can Learn From Our Dogs

We work at teaching our dogs new tricks, how to behave, etc.  But sometimes we can learn a lot from them, too!  Click Here for some light-hearted tips from man's (and woman's) best friend.

Animal Makeover™ TV

Land O'Lakes Purina Feed is producing a 13-episode television show called Animal Makeover™ TV that airs on RFD-TV on Tuesdays at 7:00 pm CST.  Programming started May 1st.  Click Here for details.  Also, you can view clips from the show and find additional resources at our website,

Are Shavings Getting Harder To Find?

So why not try, "Simply the Best Animal Bedding" Eagle Valley ABM?  Eagle Valley ABM has been hailed for the benefits of wood pelletized bedding for animals of all types. The performance qualities far outweigh traditional wood shavings 9 to 1.

For more information, call Jane at 1-877-225-0646 or check out the website at




Feeding Ration Manager to Yearlings & Breeding Heifers

Please follow the link to refresh yourself on feeding Ration Manager to yearlings and breeding heifers. Remember to track intakes on these cattle to predict performance, monitor grass levels, and cattle condition. You do need to work out a plan with the producer prior to starting these programs, rather than just filling the feeder, to bring them the productivity that they expect. Not everyone has the same goal, so work with them on what they desire.
            Click Here for product specs and features/benefits of 1760220 Rangeland® Ration Manager™.

Stocker Cattle . . . Converting Grass to Wholesome Beef!

Optimizing forage utilization is fundamental to your success . . . and converting it to beef is your business. 

            Click Here for detailed article on Stocker Cattle . . . converting grass to wholesome beef!

Effect of Supplemental Summer Mineral

Many of our areas got drenched with rain this past month, giving hope to cattle producers.  With pairs going to grass and breeding approaching, now is a good time to remind ourselves and our producers of the benefits of using Aureo (CTC) in our minerals:  improvements in breeding, footrot reduction, increased calf weaning weights and more pounds of beef producer per acre.  With pasture rents going up, forage and grain costs increasing and calf prices reduced from the past few years -- we owe it to producers to help them gain more from their dollars invested with us.  Adding pounds with a healthy reward is a great idea, so don't miss out on it!  Click Here to view attached Alpharma bulletin on the benefits seen by the use of Aureo.

Heritage Trading Animal Care Specials

Specials that will be ending May 31, 2007, include products from Heritage's Animal Care Catalog.  Click Here to view this month's specials!

Useful Web Sites

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Feed Co-Op Electronic Newsletter
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St. Louis, MO  63132

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