Courtesy of Lee Healy      
       Midwest Edition Electronic Newsletter
 
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Merchandising/Business Operations Cattle   Companion Animal Horse

April 24, 2007
Volume 2, Number 4

What an exciting time it is to be involved in the Lifestyle Feed business!!!  We have so many great events and activities currently taking place that is hard to keep up with them all; however, that is a good problem.  Our challenge is to get all the new products and programs implemented correctly in order to take full advantage of them.

The new Red Flannel line will start rolling out within the next couple of weeks.  Many of you should have received a flyer on this new product line in the mail.  Some of you will be receiving display information, product training material and a voucher for a very lucrative initial stocking offer.  Also, please take the time to review the Red Flannel section of this newsletter as we have tried to provide you with the most up-to-date information about this exciting new product line.

Lee
Lee Healy
Land O'Lakes Purina Feed

E-Mail:  lhealy@landolakes.com


Calendar:

April 30       7:00 pm Central Time.  The next installment of Monday Night Live Programs on RFD TV will be held Monday, April 30, on
                     on Building Better Poultry For Fun & Show.  This show will feature our own Dr. Gordon Ballam and Keith Staggs along with
                    Kirk Keene (a national exhibition poultry judge).  Tune in to learn more from our panelists on how to help raise healthy and robust
                    fancy/exotic/exhibition poultry!  Click Here for more details!

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                      See Honor section in newsletter for details!

Spring Feed Displays / Feed On The Floor!

Remember that dog and cat food is always great for building displays, and  horse feed is a real natural in the spring.  Your customers do not know what's in your warehouse -- get it out on the floor right in front of them!  The spring season is a great time to promote your horse and livestock feeds.  You can't always talk to every customer who comes in the store -- let your displays talk for you when you are not available.  And always remember that feeding wild birds is the second largest hobby in the country -- spring is a great time to promote your wild bird line, and you can promote along with any allied products you may carry like bird baths, bird feeders, bird houses and bird books. 

 

 

 

Red Flannel™ On Its Way!

The Red Flannel line of pet foods is available to both LOL and Purina retailers.  In months ahead, you will be hearing more and more about Red Flannel.  The Red Flannel lineup will have an up-to-date formula with chelated minerals, an all natural preservative and Omega Fatty Acids to improve hair coat and skin condition.  The main ingredient in most products is chicken by-product meal which will enhance palatability and provide a naturally occurring source of glucosamine.  Also, in most cases, the dog will eat less, so that means less stool to clean up.  We have also added a Large Breed Adult product to this lineup.  For more information on product transitioning from Achieve to Red Flannel, Click Here.  Remember, when customers transition their pets to Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period to avoid any digestive upsets.

Click Here for some insight from Larry Miller, Pet Food Sales & Marketing Specialist, on our new Red Flannel™ product line.

Rainbow Bridge - Comforting Thoughts On The Loss Of A Pet

Pets can be a real part of your family -- and the loss of a pet can be devastating.  Here is the article that Larry Miller was referring to in his letter above. 
Click Here for some solace in the loss of a family pet.

Pet Food Recall On Rice Protein Concentrate

Diamond Pet Foods has issued details regarding certain products containing rice protein concentrate that were recalled.  (Neither rice protein concentrate nor wheat gluten has ever been included in any product provided to Land O'Lakes by the Diamond Pet Food Company. Click Here to view Diamond Pet Foods letter of explanation on this issue.  Click Here to view press release information.

 

 

 

Altosid Fly Control

Altosid is used in Land O'Lakes Purina Feeds products for feed-through fly control for beef cattle.  It is available in cooked tubs, weatherized minerals and meal minerals to fit a variety of situations.  This is a great product, and it produces amazing results.  Click Here to review the feed-through benefits of Altosid.

RFD-TV Presents Building Better Poultry For Fun & Show

Tune In!  Don't miss RFD-TV's broadcast beginning at 7:00 pm (central time) on Monday, April 30th!  An expert panel will discuss the nutrition and management of raising healthy backyard poultry and on showing market and exhibition poultry.  The panel is available to answer your questions and will provide tips to make you more competitive in the show ring.  The panel will highlight the effects of feeding properly balanced diets to build better chickens, ducks, turkey and all types of poultry.  Click Here for details.

Showpig Base Product  (Code: 1311368-106)

This product was designed for producers who want to utilize a grind & mix ration for their show pigs.  It will give them more flexibility than our current line of complete pig show feeds while at the same time allow them to use locally grown feedstuffs.   Showpig Base is a variable inclusin product that allows the manufacture of high quality Showpig feeds for pigs weighing 15 lbs. and up.  Click Here for detailed product information on features/benefits.  

We have also provided some sample Showpig Base diets for your review.  Click Here to view/print sample diets.

Grow Your Show Feed Business at Show Feed VIP!

If you are interested in growing your Show Feed business, here is a great way to get started:  Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO - June 13-15.  This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders.  For more details, contact your Land O'Lakes Purina Feed sales representative.  Hurry!  Space is limited!    Click Here to view or print detailed flyer.
 


 


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