Courtesy of Lee Healy      
       Midwest Edition Electronic Newsletter
 
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Merchandising/Business Operations Cattle   Companion Animal Horse

February 19, 2007
Volume 2, Number 2

Spring is nearly here, and planning activities to maximize your potential with your prospects and customers is key to attracting new business. Whether it be a new product or program, add-on sales are very profitable to your business! Having just returned from the Phoenix Retail Expo, many vendors had ideas to add value to your business.

Let’s plan activities in your business to grow an area of interest to you, and then aggressively pursue that interest. If this includes the Better Animals or Reach programs, that will be even better. I look for these to bring exciting new marketing opportunities and ways to reach out to prospects that you didn’t know existed in your area.

Losses from theft was a session I attended. The amount of business you need to grow to compensate for theft is huge, ask me how this is figured and some of the ideas presented to reduce this cost of doing business.

Good Selling!

Lee
Lee Healy
Land O'Lakes Purina Feed

E-Mail:  lhealy@landolakes.com


Calendar:

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                      See Honor section in newsletter for details!

Selling Techniques -- The Closing Checklist

Some interesting selling points by JustSell.Com are worth considering when making a sale.  Some good points to ask yourself and some action-oriented closing statements are worth reviewing from time to time.  Consider these points and closing statements --  Click Here to view

Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
     E-Mail:  phomb@landolakes.com

Spring Mineral Considerations

This spring, beef producers will be faced with the annual problem of either Milk Fever or Grass Tetany.  These problems can typically be handled with some proper mineral supplementation.  Click Here to view article on how to deal with these issues.




NEW Equine Merit® Ad Will Be In Publications March, April and May

The new Equine Merit® ad will be out in March and will run through the month of May.  As a special thank you for being the top sellers, the top 32 Equine Merit® retailers are featured in the ad.  Click Here to see if your name is in the ad.  This advertisement will run in the following publications, and the ad slicks will be available for your use.  Go to the Marketing Resource Library on Ag2Ag to download.

            Today's Horse - Circulation 6,500 per month in SD and NE

            Horse Power - Circulation 22,500 per month in IA, IL, MN, WI, ND, SD, IN, MI, KS, NE and MO

            Horse'n Around - Circulation 18,500 per month in MN, WI, IA, SD, and N. IL

            Horse and Family - Circulation 10,000 per month in MN and E. WI

            The Sentinel - Circulation 20,000 per month in IL, WI, IN and MI

            WI Horseman's News (March and April ONLY) - Circulation 8,500 per month in WI and some IL/MN

Reach Promotional Marketing Program - Equine Merit® Frequent Buyer Club

Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition.  Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product.  After ten punches, they receive their eleventh purchase free and then simply turn in their completed card for a new one.  Click Here to go to Frequent Buyer Cards on our Lake Country Feed website.  The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.

Send in Coupons -- Equine Merit® Winterize Your Horse 2006

Remember to send your coupons for Winterize Your Horse to CMS Services for reimbursement.  The postmark must be no later than 2/28/07.

Why We Mourn Barbaro

Some great insight into this famous thoroughbred by Jeff Neumann -- Click Here

Heritage Trading

Special on Merial Cattle and Equine products through March 23, 2007 when you order through Heritage Trading Company.  An 8% discount plus an additional 2% discount when you buy now.  Click Here for details.

Achieve™ Pet Food Frequent Buyers Card

Be sure to take advantage of this great Frequent Buyer Club program for your customers offered by Lake Country Animal Nutrition.  Customers simply request their Membership Card from you and have it punched every time they purchase a qualifying product.  After purchasing 6 bags, they receive their 7th bag FREE.  When the card is fully punched, you simply the completed card for a new one and then simply turn in their completed card for a new one.  The cards are easy to order at Promo Advantage Marketing Group, 1-866-766-5520.

Grow Your Show Feed Business!

If you are interested in growing your Show Feed business, here is a great way to get started:  Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO June 13-15.  This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders.  For more details, contact your Land O'Lakes Purina Feed sales representative.  Hurry!  Space is limited!    Click Here to view or print detailed flyer.

2007 Honor™ Chick Days / Show Feed Kits

HonorChick Days/Show Feed Kits Promotion schedule begins February 26th and runs through April 27th -- all plants are on a different schedule.  Plant schedules run 25 shipping days.  Click Here to view Plant Promotional SchedulesClick Here to view promotion details


Useful Web Sites


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Feed Co-Op Electronic Newsletter
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St. Louis, MO  63132


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