Courtesy of Lee Healy      
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Merchandising/Business Operations Cattle   Companion Animal Horse

December 18, 2006
Volume 1, Number 8

I take this time to send a Merry Christmas to all!

An exciting change will be with us this next year as we launch the “Better Animals” program. I encourage you to get to the Phoenix Expo to learn more about this exciting program. The Expo’s format this year may change as well, with emphasis in your business leaning to new growth.

Begin thinking about events and activities you would like to hold next year, and let’s work together to make them happen!

Keep your families and friends in mind during this busy season, and pray for our troops who will not be home due to the war in Iraq.

MERRY CHRISTMAS to all, and have a very HAPPY NEW YEAR!

Lee Healy
Land O'Lakes Purina Feed



Feb. 6th-8th   RETAIL SOLUTIONS EXPO - Phoenix, AZ   (Click Here to view Phoenix Expo flyer and Registration Form).  Attached is information on
                       additional motel rooms for the Phoenix Expo.  Motel rooms at the Wyndham are booked, so you may want to contact one of these motels
                       for a room.          (Click Here to view motel choices)           (Click Here to view or print area map)

                       Be sure to register ($75) for the conferences on Tuesday--you MUST register in order to attend the Better Animals and Reach launches!!!!

How to Redeem Your Lake Country Horse & Pet Coupons

There are FIVE easy steps to Coupon Redemption -- Click Here for document outlining these steps.  Print this quick instruction sheet and keep it handy.  If you have any questions on coupon redemption or if you need to order additional envelopes or forms, call 1-877-322-8355.  A Coupon Redemption Form must accompany your coupons.  Click Here for Coupon Redemption Form and mailing address.

Lake Country Animal Advisor™ Training Program

For Lake Country Advantage™ Program co-ops, if you have employees who are registered for this program but have not completed any or all of the 4 training modules, please have them do so by December 31, 2006.  After that date, we will not be able to honor any certificates. 
Click Here to view 4 CD's available.       Click Here for recent Advantage Program Letter

How to Handle "Your Prices Are Too High!"

Ever hear this comment and wonder how to respond?  Here is an interesting article from Tom Reilly's book, Crush Price Objections.  Before you respond to a comment like this, check out what Tom Reilly has to say on this subject.    Click Here to view article


Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406

Cow/Calf Mineral Supplementation

Various mineral elements are needed by animals to support life.  These minerals are essential to certain physiologically important systems within the body and can only be provided through the diet.  If not provided in the basal ingredients of the diet (eg., hay grass, grains or water), supplementation of these minerals is required.  Click Here for more detailed information on Cow/Calf Mineral Supplementation.

Lamb Starter

Honor® Showlamb Starter is the product of choice for starting lambs on feed.  It is very competitively priced so it can be fed to both commercial operations and show lambs.  Better growth and performance than the traditional texturized lamb starters . . .
Click Here to view product page on Lamb Starter

Last Chance for the 4-H Awards Program!

If one of your customers had a Grand or Reserve Champion that was fed one of the qualifying Honor Show Feed products, they are eligible for an "Honor Roll" Award.  Go to for more information or to go directly to registration form Click Here.  All entries are due no later than 60 days after the qualifying show and must be received by 12/31/06.

Heritage Trading Equine Deworming Offer

A new and exciting in-store merchandising display and POP helps drive incremental dewormer sales and educates horse owners on preventing parasite damage.  Click Here to view details on this special offer

Equine Merit™ Senior

THE OLD GRAY MARE AIN'T WHAT SHE USED TO BE! -- Going into the fall and winter months, many horse owners are concerned about their older horses and whether or not they will make it until spring.  Click Here for information on Equine Merit™ Senior Horse Feed.

Achieve Active Dog Food

The best all-purpose dog food in the Achieve line-up.  Active is a high protein (27%) dog food that is soy free, which is an important selling point in high quality dog foods.  The number 1 ingredient is animal protein.
(Click Here for more information on Achieve Active)

Quit Recommending Dairy, Cattle and Sheep Feed for Goats -- Try Honor™ Goat Blend R80

This product is a 36% protein concentrate that can be mixed with grains to create a variety of protein and energy options.  Fortified with high levels of required nutrients for optimal performance, it is a pelleted feed form perfect for growing and finishing meat-type goats. 
(Click Here for detailed product information)

Useful Web Sites

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