Courtesy of Lee Healy      
       Midwest Edition Electronic Newsletter
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Merchandising/Business Operations Cattle   Companion Animal Horse

November 13, 2006
Volume 1, Number 7

A couple of weeks ago I had the opportunity to attend the Upper Midwest Sales Conference in Minneapolis. At this meeting they started to unveil the new Better Animals Program that will be our sales and marketing program for the future. Even though they gave us only bits and pieces of the program, it was exciting to see the new and aggressive sales approach being introduced to grow your feed business in years to come. This new program will be presented in its entirety at the Retail Solutions Expo that will be held in Phoenix on February 6 – 8, 2007. The Better Animal Program will be replacing the current Lake Country Advantage and Cattlemen’s Advantage programs. I can’t over-emphasize how important it is for you to attend this Expo and learn about our Better Animals Program. Complete details of the Expo are listed in the Calendar section of this newsletter. If you haven’t made your hotel reservations, I would encourage you to do so as soon as possible.

Lee Healy
Land O'Lakes Purina Feed



Feb. 6th-8th   RETAIL SOLUTIONS EXPO - Phoenix, AZ   (Click here to view Phoenix Expo flyer and Registration Form)

Coupon Redemption Program

There are FIVE easy steps to Coupon Redemption -- Click Here for document outlining these steps.  Print this quick instruction sheet and keep it handy.  If you have any questions on coupon redemption or if you need to order additional envelopes or forms, call 1-877-322-8355.  A Coupon Redemption Form must accompany your coupons.  Click Here for Coupon Redemption Form and mailing address.

Lake Country Animal Advisor™ Training Program

For Lake Country Advantage™ Program co-ops, if you have employees who are registered for this program but have not completed any or all of the 4 training modules, please have them do so by December 31, 2006.  After that date, we will not be able to honor any certificates. 
Click Here to view 4 CD's available.       Click Here for recent Advantage Program Letter


Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406

Supplementing Grazing with Rangeland Tubs

Cow/calf producers are looking for ways to alleviate feeding hay, especially early in the winter.  Rangeland tubs are a convenient product of choice for supplementing crop residues.  Click Here for more detailed information on grazing practices and the benefits this product can bring. 
For product information on the Rangeland 30-13 tub, Click Here.                                    

Registering for Honor Roll Program

If one of your customers had a Grand or Reserve Champion that was fed one of the qualifying Honor Show Feed products, they are eligible for an "Honor Roll" Award.  Go to for more information or to go directly to registration form Click Here.  All entries are due no later than 60 days after the qualifying show.

Equine Merit™ - Winterize Your Horse Event

If you are an Advantage Member and sell Equine Merit™ horse feed and do not yet have your kit, please call Chris Goodwin in St. Louis (314) 317-5118.
(Click Here for more detailed information on your Retailer Kit)

Besides increasing horse feed business, The Winterize Your Horse event kit provides a great opportunity to stay connected with horse enthusiasts.  It is a great opportunity to provide nutritional solutions for your horse customers, serve your community and grow your horse feed business at the same time.
(Click Here for article on planning these horse events)

Heritage Horse Product Specials

Click Here to view promotional features on Horse Products featured by Heritage Trading Company.  Orders can be placed by calling 888-669-6050
(opt. 3) or fax to (800) 435-2700 or visit their website at

A Cup of Hot Chocolate!

C-Hansen Farms, a Great Lakes Co-Op from the Langdon location, recently attended a Pet Show at the South Park Mall where proceeds went to the "People for Pets" program.  One of their puppies, Oscar, who is fed Achieve Performance attended dressed in a Halloween outfit that fit him to a tee!
We think Oscar deserves first prize just for his cuteness!  (Click here to view Oscar in his costume)

Pheasant and Duck Hunting Season is Upon Us!

Pheasant and duck hunting season is here -- what a great time to be promoting Achieve Performance Dog Food!  This product is formulated high in calories, high in protein, high in fat, is meat-based and soy free.  Packaging is in 50 lb. bags or bales of 10 x 4-lb. bags -- which are great for trial sizes at your Annual Meeting and Pheasant Forever banquets!  To see Achieve Performance's benefits, product highlights, guaranteed analysis, ingredients and feeding directions, Click Here.

Story About A Christmas Bird

Take a minute out of your busy day for a little laugh . . . listen to this story about a Christmas Bird . . .     Click Here

Useful Web Sites

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Feed Co-Op Electronic Newsletter
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