|Courtesy of Lee Healy||
Midwest Edition Electronic Newsletter
|Calendar||Click-N-Print||Useful Web Sites||Questions & Comments||Contact Information|
|Merchandising/Business Operations||Cattle||Companion Animal||Horse|
June 8, 2006
Volume 1, Number 2
What a contrast in the brood cow situation in SD this year! Eastern SD is struggling with too much rain, and tons of grass, 100 miles west it is still green, but shorter grass. Nearly of central SD is extremely dry, cow – calf pairs already being sold, wheat fields and alfalfa being pastured, and early weaning of calves being discussed. Now is a great time to get producers talked to about creep feeding to extend what grass they do have, get the calves eating to relieve some pressures on the pastures, keep the growth rate that we have come to expect of today’s genetics, and keep the health in top notch condition.
Free choice mineral products to be considered with dry conditions are those containing Aureomycin, and fed to provide 350 mg/hd/day to the cows. Calves will consume small amounts of this as well, and the low levels do not interfere with weaning protocols. Advantages of Aureo are better conceptions, higher weaning weights, foot rot, pinkeye, and overall health. Give a call if you have questions on products particular to your area.
Remember the Show Animals in your area as well, many of the youth have already selected a feeding program, but keep in mind your bull producers and club calf raisers in your local area, let’s talk about products to fit their needs as well.
Some dates to keep in mind:
Retail Expo in St Paul: Sept 12 – 13
Feed Department Managers meeting 8:00 am to 1:00 pm Sept 12. Workshops on feed retailing,
financial workshops, and others to help you grow your business. Expo discounts on feed as well.
Thanks for all you do . . . as always, give a call or e-mail to talk about your opportunities and future articles in this monthly newsletter.
Land O'Lakes Purina Feed
FEED MARKETING RESOURCE LIBRARY
This Marketing Resource Library for Land O'Lakes Purina Feed is live and ready for use! There are logos, bag images, ad slicks and radio scripts available for your use. Just access Ag2Ag.com Home Page under FEED - Marketing Resource Library. Many images have been uploaded and images will continue to be uploaded from the marketing groups.
June 8-10 WORLD PORK EXPO
July 25-27 RETAIL SOLUTIONS EXPO - Reno, NV
July 31-Aug. 1 EQUINE NUTRITION EDUCATION PROGRAM (Longview Animal Nutrition Center - Gray Summit, MO)
(See details in Horse section)
Aug. 22-24 RETAIL SOLUTIONS EXPO - Arlington, TX
Sept. 12-13 RETAIL SOLUTIONS EXPO - St. Paul, MN
Sept. 26-28 RETAIL SOLUTIONS EXPO - Savannah, GA
Make plans to attend a Retail Solutions Expo this year! Two events in one! Buying Expo and Retail
Experience Training Conference! Over 100 exhibiting companies plus feed . . .
Buying specials, training sessions, prices and more . . . Retail Solutions Expo -- The Total Retail Experience!
Ask your Land O'Lakes Purina Feed Representative for details. You can't afford to stay home!
As the old saying goes . . . there are only three ways to grow your business.
1. Get more Customers.
2. Sell new things to your current customers.
3. Get your customers into your store more often.
Opportunity: *67% of households own a pet
• These pets are part of the family
• People spend over $300/ year on pet food, treats and care products on each pet.
• Assuming that 67% of your customers own one pet -- that’s a gross sales opportunity
of $20,000 per 100 customers.
Think about this for a moment… statistics show that there are more people sharing a bed with a pet than sharing a bed with another person!
How to grow pet food:
a. Samples- set pet food samples by the sales counter.
b. Encourage your employees to ask people about their pets. (People love to talk about their animals) Give 'em a sample.
c. Frequent purchase program- Buy 6 get 1 free programs- talk it up!
d. Have a banner made . . . Free Pet Food) It will catch their attention- when they get inside give them a sample and tell them about the
Frequent Buyer Program- Buy 6 get 1 Free!
e. Build a pet food display- close to your counter.
f. Visit with your Account Manager for ideas on a pet event!
g. Treats and Toys- Add on impulse sales!
h. Arm your livestock feed sales people with free samples and a coupon for $2.00 off to encourage you customers to try a bag.
i. Asking questions will show your customers that you care about their pets!
Attend a Retail Solutions Expo this year! (Check the Calendar section of this newsletter for dates and places!)
Retail Development, Land O'Lakes Purina Feed
In today’s cattle economics, extra pounds weaned on a cattleman’s calf crop
mean big increases in revenue. But, the benefits of creep feeding go beyond
extra pounds of calf weight. Saving body condition, more muscle and bone
development in the calves, more efficient use of forage resources and quicker
adaptation to the feedlot post-weaning are further reasons that producers are
looking for creep feeding options this season. The Land O'Lakes, Inc. cattle
website has a thorough discussion of the benefits and economics of creep
feeding. This resource can be found by going to
http://www.beeflinks.com/Manual/Brochures/CreepFeed.pdf. Invite your
customers to view this website as well. They will find the discussion and
research data very interesting.
The demands on a brood cow are huge. We expect her to breed promptly, milk efficiently, produce a big, healthy calf at weaning and calve the following year on time and unassisted, plus she needs to move through that cycle for 7-10 years without ever taking a break. Needless to say, you can’t meet these expectations without a strong nutrition program. Mineral supplementation is a cornerstone of nutrition in the brood cow. Supplying Calcium and Phosphorus is important, but appropriate trace mineral feeding is equally as essential. On top of all that the mineral fortification needs to be delivered to the cow in a feeding package that is palatable and predictable without over consumption.
Many cattlemen have started using Rangeland Mineral Tubs for those reasons. They enjoy consistent intakes plus the convenience of tub feeding plus the nutrient package is similar to the Rangeland “weatherized” products. Matching the cow’s mineral needs in a convenient cooked process tub makes Rangeland Mineral Tubs a feeding alternative that deserves consideration.
New Program Structure for Honor Roll Awards Program
The Honor Roll Awards Program has been updated with several changes that were effective March 1st. HONOR Show Feeds continue to pile up victories and continue to win at every level of competition! (Click here to view details on this program)
Equine Merit™ Summer Promotion
COMING SOON IN YOUR AREA . . .The Equine Merit™ Summer Promotion! Promotion starts July 1, 2006!
This exciting promotion includes a BUY 2, GET 2 FREE coupon program on any Equine Merit™ horse feed. The consumer will need to bring in one bag (empty or full) of a competitor’s horse feed (not valid on any Purina Mills Horse Feed) to receive a coupon good for 2 FREE bags of any Equine Merit™ horse feed when they buy 2 at regular price. (Offer good on Equine Merit™ Pleasure Pelleted Feed, Equine Merit™ Pleasure Sweet Feed, Equine Merit™ Complete, Equine Merit™ Active Pelleted Feed, Equine Merit™ Active Sweet Feed, Equine Merit™ Mare & Foal, Equine Merit™ Performance and Equine Merit™ Senior.
As a participating member, you will receive a
(Click Here for POS Information), coupons for
your local store,
and a retailer listing in regional
advertising. Do not miss this
exciting chance to grow your sales this summer!
(Click Here to view Equine Merit™
Sign Up Form)
Contact your sales representative for more information on how you can participate.
Equine Nutrition Education Program: July 31st - August 1st
Do you have prospective customers who own or influence the buying decision of 20+ horses? Sign them up for this VIP event held at Longview Animal Nutrition Center in Gray Summit, MO. Use our 2006 Consumer Horse VIP brochure to get potential new customers to this event with hopes of earning their business. (Click Here to view Consumer Horse VIP Brochure) All registration forms for horse owners attending must be received in St. Louis no later than July 17th.
The criteria for inviting horse owners to this VIP are that they should be prospective customers and own or influence the buying decision of a minimum of 20 horses. (This VIP is not designed to be a "thank you" to current customers.) Take advantage of this event to earn more business for your operation!
Dr. Katie Young discusses "Are Sugars, Starches and Grains "Evil" in Horse Diets?" -- Click here to view this informative article.
Winning Results Jackpot Series
Winning Results Jackpot Series will be held July 1st, 2006 in Syracuse, NE at the Kimmell Event Center. 1 Day, 2 Shows!
(Click here to view flyer and show details)
HonorTM Show Feeds
See how HONORTM Show Feeds gives you the cutting edge of show pig nutrition. Click here for information on HONOR Showpig Grower L200.
Click here to view presentation on "The Ultimate in Showpig Nutrition."
(To learn more about HonorTM specialty feeds, visit our web-site at www.honoranimalnutrition.com.)
Questions & Comments:
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