Courtesy of Fran Minnaert  
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Merchandising/Business Operations Cattle Honor Companion Animal Horse

March 19, 2007
Volume 2, Number 3

Activities vs. Results!!!!  The last several months have gone so fast that they seem like a blur.  Each of us have been challenged with a multitude of events, training meetings, expos, new product launches along with trying to keep focused on the most important job we have----selling feed and profitably growing our businesses.  In the next few months, I really don’t see any of that changing, which is a good thing.  As you read the newsletter, you will find new products and programs for you to introduce to your customers.  New products, new selling events (Reach & Better Animals®) and new programs are what drives our business and fuels our enthusiasm.  Even though we are all very busy, keep in mind that activities are great, but results are what we strive for. Thanks to you and all your hard work, our Horse Feed, Show Feeds and Pet Food business has been steadily growing.  THANK YOU!!!!

Within the next couple of weeks you should be receiving information about our new Red Flannel™ Pet Food.  This new updated product line will be replacing the traditional PMI Nutrition Pet Food line-----it WILL NOT be replacing the Exclusive products.  Red Flannel™ will be available to both LOL and Purina retailers.  The Achieve Pet Foods are still available, but in months ahead you will be hearing more and more about Red Flannel™.  The Red Flannel™ lineup will have more up-to-date formulas with added glucosamine and Omega Fatty Acids and a wider selection of products than Achieve. Please review the information in this newsletter for more details.

Show Pig Base----Please take the time to review information on the LOLPF Show Pig Base that will be available for producers who want to utilize a grind & mix ration for their show pigs. This product will give us more flexibility than our current line of complete pig show feeds while at the same time allowing us to use locally grown feedstuffs. This product will replace the current Honor Show Pig Premix. Look in the Honor™ section of this newsletter for more details.

SHOW PIG BASE Conference Call:
Friday – March 23rd
8:30 AM
Call 866-909-3746
Pass Code 2807478


Fran Minnaert
Lifestyle Consultant
16405 "W" Street
Omaha, NE   68135
(402) 650-6150



Friday, March 23   SHOWPIG BASE CONFERENCE CALL;  8:30 am;  Call (866) 909-3746,  Passcode: 2807478. 
                    Dr. Kevin Burgoon will be on hand to review this new program and answer any questions you may have.

                    7:00 pm Central Time.   Click Here for more details.

March 30, 31 & April 1   IOWA HORSE FAIR (Des Moines)   We will have a Equine Merit® display booth that weekend. 
                                          Please let me know if you will be available to help any time that weekend..

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                      See Honor™ Section in newsletter for details!

Red Flannel™ Excitement Builds!

Be ready!  New Red Flannel™ pet food hits the shelves April/May (time of availability will vary by market).  The excitement for the introduction of our new Red Flannel™ line continues to grow!  Since its introduction at the Phoenix Expo, we know you are anxious to bring it in.  Coupon insertions are being placed into bags of PMI Nutrition® Pet Food -- Click Here to view details.    
Click Here to view Red Flannel™ Promotional Piece: F Side 1      Side 2

When customers transition their pets from PMI Nutrition® Pet Food to Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period to avoid any digestive upsets.  Click Here to view product transition sheet.

Some features of the new Red Flannel™ product line are:

            1)  Better ingredients -- chicken by products meal instead of meat and bone meal.  (The Hi-Pro
                  and Canine Select products will be the only ones still containing the meat and bone meal.)

            2)  Naturally preserved with Vitamin E.

            3)  Guaranteed levels of Omega 3 and Omega 6 for healthy skin and coat.

            4)  Chelated minerals and natural glucosamine.

            5)  More descriptive packaging/merchandising helps consumers match their pet's lifestyle to the
                  ideal Red Flannel™ formula.

NEW Equine Merit® Ad Will Be In Publications March, April and May

The new Equine Merit® ad will be out in March and will run through the month of May.  As a special thank you for being the top sellers, the top 32 Equine Merit® retailers are featured in the ad.  Click Here to see if your name is in the ad.  This advertisement will run in the following publications, and the ad slicks will be available for your use.  Go to the Marketing Resource Library on Ag2Ag to download.

            Today's Horse - Circulation 6,500 per month in SD and NE
            Horse Power - Circulation 22,500 per month in IA, IL, MN, WI, ND, SD, IN, MI, KS, NE and MO
            Horse'n Around - Circulation 18,500 per month in MN, WI, IA, SD, and N. IL
            Horse and Family - Circulation 10,000 per month in MN and E. WI
            The Sentinel - Circulation 20,000 per month in IL, WI, IN and MI
            WI Horseman's News (March and April ONLY) - Circulation 8,500 per month in WI and some IL/MN                                          

Showpig Base Product
  (Code: 1311368-106)

For producers who want to utilize a grind & mix ration for their show pigs, this product will give you more flexibility than our current line of complete pig show feeds while at the same time allow you to use locally grown feedstuffs.   Click Here for detailed article on Showpig Base.  
Click Here for product sheet on Showpig Base (code no. 1311368-106).

We are providing you with a Showpig Base calculator (spreadsheet).  This Showpig Base spreadsheet allows you to formulate diets for pigs using the new Showpig Base.  Enter the price of each ingredient in $/ton, and the amount of each ingredient (except corn which is automatically calculated) in lbs/ton.  The nutrients are also automatically calculated allowing you to adjust and formulate diets for various age and weight of pigs.
Click Here to open and download /save Showpig Base calculator.   Note:  This spreadsheet is a .zip (zipped/compressed) file.  If you need unzip software on your system, Click Here (will take you to WinZip website).
Join our conference call on Friday, March 23rd at 8:30 a.m.  Dr. Kevin Burgoon will be on hand to review this new program and to answer any questions you may have.  Call (866) 909-3746;  Passcode:  2807478.

RFD-TV Presents Show Pigs & Show Lambs -- Nutrition & Management

Tune In!  Don't miss RFD-TV's broadcast beginning at 7:00 pm (central time) on Monday, March 26th!  An expert panel will discuss nutrition, management and showmanship on sale and show animals.  Click Here for details.

Grow Your Show Feed Business at Show Feed VIP!

If you are interested in growing your Show Feed business, here is a great way to get started:  Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO June 13-15.  This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders.  For more details, contact your Land O'Lakes Purina Feed sales representative.  Hurry!  Space is limited!    Click Here to view or print detailed flyer.

2007 Honor™ Chick Days / Show Feed Kits

HonorChick Days/Show Feed Kits Promotion schedule began February 26th and runs through April 27th -- all plants are on a different schedule.  Plant schedules run 25 shipping days.  Click Here to view Plant Promotional SchedulesClick Here to view promotion details

Equine Specials from Farnam

New Ivercare, Iverease, TapeCare Plus and Strongyle Care Displays will be available soon!  Horse Health Ivermectin Drop Ship Program is here --
order now through March 31, 2007 to receive special pricing!   Click Here for details.


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Feed Co-Op Electronic Newsletter
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