|Courtesy of Fran Minnaert||
Midwest Edition Electronic Newsletter
|Calendar||Click-N-Print||Useful Web Sites||Questions & Comments||Contact Information|
|Merchandising/Business Operations||Cattle||Companion Animal||Horse|
July 17, 2006
Volume 1, Number 3
I drove by a school in Omaha last week and noticed a sign that read “First day of school - August 14th.” It is hard to believe that we are over half-way through summer now that we have the 4th of July holiday behind us. Have you ever noticed that the summer months go by faster than the winter months!!! What does this all mean??----to me it means we need to be thinking about fall and winter selling events. Take the time to schedule some type of event at your store that will draw animal owners. Keep one thing in mind when planning your event----people like “edutainment”. Make sure it is educational and entertaining. If you can accomplish those two things, then they will come back for more.
Another signal summer is beginning to wind down is that your
local county fairs will be held later this month. Don’t forget to attend. Take
this opportunity to visit with your customers and prospects on a social basis.
They appreciate it when you take the time to see how their kids have done at the
fair especially if they fed one of our Show Feeds to their animals.
If you enrolled in the Move Up To Equine Merit promotion that was outlined in last month’s newsletter, you should have received your 50 – “Buy 2, Get 2 Free” coupons and POS material in the mail. Watch for your cooperative’s name in the ads that will be running in three regional magazines this month. One of the requirements to receive the free bag coupons was to build an Equine Merit display. Make sure you get that completed and send me a picture (preferably digital). If you did not enroll, you will still receive the $0.25/bag discounted price on Equine Merit Pleasure 12. The price reduction began on July 3rd and is an ongoing price concession.
16405 "W" Street
Omaha, NE 68135
July 25-27 RETAIL SOLUTIONS EXPO - Reno, NV (Click here to view Reno Expo flyer) (Click here for Expo Sign-Up Form)
Aug. 22-24 RETAIL SOLUTIONS EXPO - Arlington, TX (Click here to view Arlington Expo flyer) (Click here for Expo Sign-Up Form)
Sept. 12-13 RETAIL SOLUTIONS EXPO - St. Paul, MN (Click here to view St. Paul Expo flyer) (Click here for Expo Sign-Up Form)
Sept. 12 UPPER MIDWEST CONFERENCE FOR FEED DEPARTMENT MANAGERS & FEED DEALER OWNERS - Meet with your
peers throughout the Upper Midwest and share ideas to learn from each other. Stay on the cutting edge of nutrition research and
technology from Land O'Lakes Purina Feed livestock teams. Find out what's happening in the ingredient market. A MUST attend
conference if you want to maximize sales, growth and profits. (Click here to view details and registration information)
Sept. 26-28 RETAIL SOLUTIONS EXPO - Savannah, GA (Click here to view Savannah Expo flyer) (Click here for Expo Sign-Up Form)
Make plans to attend a Retail Solutions Expo this year! Two events in one! Buying Expo and Retail
Experience Training Conference! Over 100 exhibiting companies plus feed . . .
Buying specials, training sessions, prices and more . . . Retail Solutions Expo -- The Total Retail Experience!
Ask your Land O'Lakes Purina Feed Representative for details. You can't afford to stay home!
Building Your Business
This Spring and Summer, we are seeing increased interest in Advance Retail Services (ARS) and Premier Services. If you are interested in a store renovation, a new look or a new location, please give me a call. Attached is an article that Brian Delgado, Manager of Communications for Land O'Lakes Inc., has written in reference to the exciting pace of our store Grand Openings.
(Click here to view "Retail Feed Grand Opening -- One of Many in 2006")
Handling Coupons/Coupon Redemption
Have any questions about handling coupons and redemption procedures? Click here for FAQ's on this subject!
(Click here for Coupon Redemption Form)
Attend a Retail Solutions Expo this year! (Check the Calendar section of this newsletter for dates, places and meeting details!)
Pet Food Industry Statistics
Here is some pet industry trend
information you may find interesting and useful --
Click here to view Pet Food Industry Trend Statistics.
Retail Development, Land O'Lakes Purina Feed
Early Weaning Beef Calves
What are the Advantages/Disadvantages of early weaning?
How early can calves be weaned? What's best for the calf?
Read this interesting article by Greg Lardy, Extension Beef Cattle Specialist NDSU and Russ Danielson, Associate Professor NDSU . . .
(Click here to view article)
This month's edition of Winning ResultsTM -- Feed N' Read should have arrived. This new 48-page paper highlights all of our 2005 winners. If you didn't receive your copy, ask your salesperson how you can obtain a copy of Item SP 5188.
(Click here to view Winning ResultsTM Flyer)
Show Chow Fitting Challenge
Land O'Lakes Purina Feeds is sponsoring a Cattle Fitting
Competition at the 2006 Ak-Sar-Ben Livestock Exposition in Omaha. The event is
open to all 4-H members. We are asking each dealer to contact their local
Extension Agent in an effort to make sure a team from every county is
represented at this event. Entry deadline is August 18th.
(Click here for more information on the rules/eligibility and for details on
"I can't afford to feed a complete grain mix to my horses -- it is too expensive." How many times have you heard that comment from horse owners?
CLICK HERE to see how Equine Merit Pleasure 12 will cost less to feed than a typical grain mix that you may be putting together at your co-op today. The cost comparison takes into consideration you will feed less of the Pleasure 12 because it has more calories than oats and a local grain mix. All Equine Merit Horse Feed is also manufactured in an ionophore-free mill and carries the LOLPF quality control guarantee. There is no need to feed additional supplements when feeding one of the Equine Merit Horse Feeds.
If you enrolled in the Move Up To Equine Merit™ promotion that was outlined in last month's newsletter, you should have received your 50 -- "Buy 2, Get 2 Free" coupons and POS material in the mail. If you do not have your kit and/or coupons, please call Cindy Hoelzer at (314) 317-5173. See advertising slick that you can use to promote the Equine Merit™ summer promotion and your cooperative. (Click here to view Equine Merit promotional ad slicks)
Horse Sales -
$ $ $
Why make stable calls??? Click here to see what this business could bring you this year!
Useful Web Sites
Questions & Comments:
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Feed Co-Op Electronic
10715 Kahlmeyer Dr.
St. Louis, MO 63132
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